This health and wellness incentives article caught my attention since it’s such an important channel for our gift card sales, but what kept my attention was Ken Baker’s sense of humor and fun approach. Baker, CEO of NewAge Industries “is willing to do whatever he can to encourage his employees to live a healthier lifestyle — including making bribes and bets.” His approach is more sophisticated than that statement leads one to believe.
There are many cute snippets in this story, like, if Baker’s sales manager Mike Allard lost 40 pounds in 2 months, he’d produce and wear a t-shirt printed with “The Man” in honor of him…if he failed to lose the weight, Allard would wear a shirt decrying defeat. It worked! The crux; motivation and incentives work to build a healthier workforce. “The programs, while voluntary, can offer financial benefits, including lower insurance premiums, gift cards and employer contributions to health savings accounts.” states Phillyburbs.com in Inspiring employee healthy lifestyles with employer incentives. NewAge Industries is just the kind of company that is taking advantage of federal health care reform policies that offers qualified companies grant money and tax credits to help such companies launch health and wellness programs. “By 2014, companies will be able
to offer rewards of up to 30 percent of the total cost of an employee’s insurance coverage.”
Small to medium sized business owner and not yet conducting your own health and wellness program? Read on, this is a great overview with interesting context and facts:Inspiring employee healthy lifestyles with employer incentives.
The author:
Stacey Sicurella is a 15 year marketing veteran, working in the Boston area for GiftCard Partners. Recent accomplishments include blogging with abandon, acquiring work-life balance and building amazing sand-castles with her children.
